Amarula: Creating Sustained Purposeful Engagement

Amarula is Africa’s most awarded cream liqueur made from fruit from the Marula tree growing across Africa’s subequatorial plains.  Once the Marula fruit is perfectly sun-ripened, elephants travel great distances to taste the fruit, giving the cue for harvest.  The fruit is hand-gathered, where after fermentation and distillation takes place.  After two years of maturation

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Purpose Driven Business

Incredible point of view from Pawel Jarmolkowicz to use business as a force for good: “Business is the most powerful man mad force on the planet, but when most of us think about it, we directly relate it to making money, profit solely. And why not use it to create economic value in a way

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Midway Film by Chris Jordan

In Midway Film, Chris Jordan asks the challenging question: “Do we have the courage to face the realities of our time and allow ourselves to feel deeply enough that it transforms us and our future?” Read more about the Midway Film on Chris Jordan Photographic Arts.

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Lessons from a Hummingbird

Purpose with profit relies above all on billions of individual behaviours. Countries, institutions, non-governmental organizations set regular milestones to define and update common targets (e.g. UN Sustainable Development Goals and Agenda 21) through negotiations and discussions, fighting against resistances, hardly combining so many different interests and realities. Our planet is like a common property, where

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