ECO-EFFICIENCY

Today firms face the challenging need to rapidly adapt to the changing business environment; Nonetheless, it seems the key differentiation not only relays on the ability to evolve, transform and adapt products and services to market trends, but to foster and balance the economic growth to synergistically coexist and transcend both profitably and sustainably. Additionally,

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The complex path to sustainability

Interesting point of view from Olivia Tyler about sustainability and supply chain. ” …. What if we could combine machine learning, as an application from AI and blockchain, not just to identify traces, but to validate and ensure the right thing from raw material to finished product was done correctly all the way through the

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Profit is not always the point

  Interesting point of view from Harish Manwani about the responsibility and purpose in firms: “The growth of firms need to be consistent, competitive and profitable, but to create social value the firms need to incorporate the responsibility, in terms of doing well and doing good… the truth north of growth must be driven by

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Lean, Agile and AI

  A lean organization, Lean thinking and Lean transformation – all describe the optimized flow of the services and products throughout the organization across all processes, assets, and departments as a means of eliminating waste towards customer value creation. Agile on the other hand provides operational Agility. In today’s competitive market, companies and organizations worldwide

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Advertising Spend: One Ingredient to Driving Returns on a Company’s CSR Efforts

While Corporate Social Responsibility (CSR) is not a new concept, consumers are becoming increasingly more conscious of firms’ actions and environmental impacts. Because of this, many firms have adopted sustainability practices which have become a fundamental part of their operations, with some companies dedicating entire departments to these initiatives. With this growing awareness of CSR and

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Shareholder Value Maximisation: Is there a Role for Corporate Social Responsibility

  Maximizing shareholder value is generally perceived as being the goal of any company and the managers that are employees of the firm act as agents for the firm’s shareholders. What is right about maximizing shareholder value Firstly, when shareholder value is maximized, social welfare is maximized. When shareholder interest is maximized the interest of

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The car industry and the Hydrogen Council – The case of Toyota & BMW

During the Sustainable Innovation Forum, I strongly sensed the companies’ effort towards environmental action.  The trend towards a decarbonised society is no longer preferable but inevitable by the top companies.  Especially, the remarkable examples in the automobile industry represented by Toyota and BMW.  These companies are trying not only to sell a finished car but also to build their own unique

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How do cities tackle climate change? Examples of initiatives

The City One of the super stars of the 8th Sustainable Innovation was “The City”. Cities have been taking leadership in Climate Change. They are experimental labs for sustainability and resilience, striving to achieve the goals of the Paris Agreement to limit global temperature rise to below 1.5°C. Cities are ecosystems that improve access to each other, to

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“Further, Faster, Together”, Our Journey to the Sustainable Innovation Forum at Cop23

A blog series by Jun Kume, Cathy Masson, Nadia Hefer and Hernando Zertuche. – Audencia Alumni, 2016-2017 MBA –  8th Annual Sustainable Innovation Forum “The largest-business focused event alongside the Annual Conference of Parties (COP23)”, the                 8th Annual Sustainable Innovation Forum took place in Bonn, Germany, 0n 13th

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