The car industry and the Hydrogen Council – The case of Toyota & BMW

During the Sustainable Innovation Forum, I strongly sensed the companies’ effort towards environmental action.  The trend towards a decarbonised society is no longer preferable but inevitable by the top companies.  Especially, the remarkable examples in the automobile industry represented by Toyota and BMW.  These companies are trying not only to sell a finished car but also to build their own unique

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“Further, Faster, Together”, Our Journey to the Sustainable Innovation Forum at Cop23

A blog series by Jun Kume, Cathy Masson, Nadia Hefer and Hernando Zertuche. – Audencia Alumni, 2016-2017 MBA –  8th Annual Sustainable Innovation Forum “The largest-business focused event alongside the Annual Conference of Parties (COP23)”, the                 8th Annual Sustainable Innovation Forum took place in Bonn, Germany, 0n 13th

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